“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes,
the ones who see things differently – they’re not fond of rules, and they have no respect for the status quo.
You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them because they change things.
They invent, they imagine, they heal, they explore, they create, they inspire.
They push the human race forward. While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world are the ones who do.”
– Steve Jobs*
2004 – who we were:
A raw, unconverted industrial space. A few years’ worth of savings and a bunch of credit cards. One guy who’s decided he wants his own design company. Who believes in sustainable design, who knows he wants to work in concrete. Who knows this is absolutely what he wants to do and who knows he has absolutely very little idea how to do it – how this is supposed to work, what comes next, how, exactly, one runs his own design company.
2012 – who we are:
A full-blown green design studio. Fewer credit cards. One guy plus a small creative team who’ve decided this is where they want to be. We’re a little off-kilter. We like caffeine. We were damaged by soul-draining corporate jobs. We’ve recovered. We wear shorts and T-shirts to work. We eat a lot of sandwiches. We recycle. We make beautiful, functional art. We’re believers in change. There’s little that we don’t see within our reach. We love what we do. We know we can do more, and we will...
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*On a side note, this quote is sometimes misattributed to Jack Kerouac, perhaps because it evokes his famous quote from On the Road: "The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes "Awww!"
